"Israel came in at the bottom of the ranking in almost every question, even among Americans!"
The Nation Brand Index surveys a regular list of 35 nations, with Israel added to the list for the first time for this survey and analysis.
Israel came in at the bottom of the ranking in almost every question. For example, respondents around the world were asked:
"How strongly do you agree with the statement that this country behaves responsibly in the areas of international peace and security?" Israel scored the lowest of all 36 countries surveyed. Even Americans placed Israel 35th out of 36, with China last.
The UK panel's rankings were typical of the majority of countries: it gave Israel the bottom score on every dimension of the index apart from exports where Israel came 27th.
Get the original report, a must-read for all supporters of Palestine: go to www.nationbrandindex.com and download NBI Q3 2006 Report. See such gems as:
Israel’s government recently announced it would undertake a branding campaign
The most negative brand ever measured by NBI
Comes in at the bottom of the ranking on almost every question
Israel is ranked last by every (country) panel, including the Americans…on how willing people are to live and work there