Israel’s image

Branding oppression, dispossession and violence
Israel's image

Israel strives to re-brand image

15 April 2010
by Ori Lewis and Ivan Karakashian, Reuters, 23 April 2009 “It doesn’t matter how many times we convince ourselves and our staunch allies that we are not war criminals, and that those who try to […]
Global perecptions of Israel have been measured; status "polecat"
Brand Israel

Why the Israeli brand is toxic

13 October 2009
The Israeli Brand by Craig Smith in Adbusters13 October 2009 In March 2009 New York-based GfK Custom Research and British “place branding” consultant Simon Anholt released the global Nation Brands Index (NBI). It rates countries […]
The ugly faces of Israel - soldier posing in front of blindfolded Palestinian prisoners
Israel's image

Marketing a new image

20 January 2005
by Gary Rosenblatt Published in Jewish Week, 20 January 2005 The campaign, called Brand Israel, is a strategic marketing effort formed more than a year ago but not made public until now, with seven business […]